Private beta · 4 seats · Q2 2026

Your team won't scale your ads faster than our system.

EgoBoson runs Meta + Google ads at industrial scale for performance teams burning $100k+/day. One operator surface. Sub-minute loss detection. Autonomous bid control. Profitable ad sets are never touched — only the bleeders die.

Get on the call list → Operator sign-in

60s guardsLoss guards kill bleeders before your morning coffee — saved teams $14k/week in burn.

800/dayBid micro-adjustments across thousands of ad sets. Math, not vibes.

1 operatorRuns your entire portfolio. It was four. We measured.

$10M+

Spend managed

917k+

Leads delivered

+30%

Rolling ROI

Manual stops

The hidden cost of paid at scale

Your media buyers spend half their day fighting fires.

Manual stops. Manual scales. Manual rebalancing. By the time a buyer notices a creative bleeding, it's already cost you the margin on three winners.

$8,400

/ week burned

Average loss from creatives that died at 11pm and weren't paused until 9am. The dashboard saw it. Nobody was looking.

8 hrs

/ day per buyer

Spent on stop-loss checks, budget bumps, bid tweaks, screenshot reports — work that's the same every day and shouldn't be done by humans at all.

3 of 5

winners missed

Profitable ad sets that never scaled because the team was busy babysitting losers. Compound that over a quarter.

LIVE

Campaigns orchestrated

all time · whole portfolio

LIVE

Ad sets deployed

rolling

LIVE

Creatives managed

store-native

LIVE

800/day

Bid adjustments

math · journaled

What you get

Time back. Margin back. Nights off.

Outcomes, not features. Measured against actual operator time and actual P&L on portfolios from $30k/day to $1M+/month.

+$14k / wk

saved burn

Bleeders die in 60 seconds, not 60 minutes.

Sub-minute monitor catches losing ad sets the moment metrics tip. Automatic pause, no human round-trip. Profitable ad sets are never stopped — period. Catastrophic only.

1-min loop0 false stops24/7

+30%

scale velocity

Winners scale automatically — even at 3am.

Force-bump ladder fires the moment a creative shows signal: 1 lead → $50, 2 leads → +100%. Hot ROI windows scale during PEAK, restraint during DROP. Never wake up to a winner stuck at $25.

Force-bump v6Zone-aware1h cooldown

8h / day

per buyer back

One surface. Nineteen accounts. Zero tab juggling.

A live tree spans your entire portfolio — every account, every campaign. Spend, profit, ROI, bid caps, budgets — all inline, all mutable, never scraped. Manual override beats automation when you need it.

One treeAlways liveZero scraping

100%

audit trail

Every bid, every pause, every dollar — journaled.

Each automated decision recorded with confidence, reason, rollback handle. Show your CFO the math. Roll back any change in one click. Manual override always wins.

IdempotentRollbackAlways-override

Decision surface

See the whole portfolio. Act in one click.

Your full portfolio folded into a single live hierarchy. Edit budgets, bids, statuses inline — every mutation flows through the same journaled rules path as automated ones. No dashboard switching. No CSV exports. No screenshots.

portfolio · live tree ● synced

Today · profit

+$18,240

Active ad sets

847

ROI · 48h rolling

+127%

Onboarding

Live in 7 days. Profitable in 14.

No re-platforming. We slot in next to whatever you already run.

STEP 01

Connect your accounts

Meta BM, Google MCC, your tracker, your asset store. All accounts plug in via system-user tokens. No password handoffs.

~2 hours · we do the wiring

STEP 02

Codify your rules

Tell us your stop thresholds, scaling preferences, time-zone profiles. We write them into the journaled rules engine. You hot-reload anytime via the Rules tab.

~1 day · you drive · we translate

STEP 03

Run on shadow first

First 72h the platform logs decisions but doesn't apply them — compare to your team's actuals. Flip the switch when you're confident. Most teams flip on day 4.

3 days · zero risk

ROI · in your numbers

What this is worth to you.

Conservative numbers. Most teams see more. Assumes 4% loss-cycle waste eliminated and 12% added margin from faster scale.

Your daily ad spend

$50,000

$30k/day$1M/day

Loss waste eliminated (4%)$60,000/mo

Scaling speed gain (12%)$180,000/mo

EgoBoson cost−$25,000/mo

Net monthly delta+$215,000

We were running four buyers across the portfolio, working until midnight just to keep up. After three weeks the night work disappeared. Two buyers manage everything now. The math just runs.

Operating partner · 90-day window · lifetime 2025–2026

$10M+

Spend managed

+30%

Rolling ROI

917k+

Leads delivered

−50%

Team time saved

Private AI · on-prem

A media-buying brain. Tuned to yours.

A purpose-built language model — trained on operator decisions, not the open internet — runs on private GPU infrastructure inside your perimeter. Nothing about your accounts ever leaves your tenant.

Always watching. Sweeps every account on a tight cadence — flags rule violations, missed stops, dangerous patterns. Critical alerts reach you in seconds.

Speaks your dialect. «Why did we stop that one yesterday?» — answers come back with reasoning, not hallucination. Trained on your real decisions and rules.

Daily story · weekly recap. Each evening it writes the day's narrative — what fired, what was caught, what was missed. Cross-reviewed for accuracy.

Advisory by default. It recommends — you decide. Any action it proposes routes through human approval. Always.

Howard Roark AI · listening

Watching every account. Reading every signal.

When something looks wrong — or worth scaling — it speaks. In your language. Without leaving your perimeter.

no OpenAI · no third-party prompt path · isolated tenant

TrackerFacebookInstagramGoogle AdsNative AdsGA4

Pricing

Pays for itself by week 2.

Flat platform fee + variable on spend. No hidden seats. No per-account multipliers.

Operator

$15k/mo

+ 1.0% of spend over $50k/day

Up to 10 BM accounts
Meta + Google integrated
1-min loss guards · 15-min bid dial
Rules editor + journaled audit
Email support · 24h SLA

Apply →

Scale

$25k/mo

+ 1.5% of spend over $100k/day

Up to 25 BM accounts
Everything in Operator
Horizontal scatter across accounts
Branded Content + Partnership ads
Slack integration · Telegram bot
Priority on-call · 4h SLA

Apply →

Enterprise

Custom

For teams managing $500k+/day

Unlimited accounts & pages
Custom rules engineering
Dedicated infra · isolated VPC
Custom integrations · any tracker
SSO · audit log export
On-call engineer · 1h SLA

Talk to founder →

→ 14-day money-back · cancel any time · no annual lock-in

FAQ

Honest answers.

Will the system pause my best campaigns?+

No. Profitable ad sets are never stopped — period. Stops only fire on catastrophic loss (e.g. profit < −$80 AND ROI < −50%) or true dead creatives (no leads after $20 spend + 30min warm-up). Read the full stop logic on the Tech page.

Can I override a decision?+

Always. Manual override beats automation, every time. Your override flows through the same journaled path so the audit trail stays clean. The system pauses its own logic for that ad set for 1h after you touch it.

What happens during the first week?+

Days 1–3: shadow mode — the platform reads your portfolio, logs every decision it would make, applies nothing. You compare to your team's actuals. Days 4–7: live, hands on the wheel. By week 2 most teams flip to autonomous on the boring stuff and keep humans on creative + strategy.

Do you handle bid cap and cost cap differently?+

Yes. Bid cap and cost cap have their own rule set — looser ROI thresholds, longer learning windows, no budget bumps (a hard rule). High-Value (LCWC) gets the aggressive scale ladder. The system detects strategy and applies the right policy automatically.

Is there a money-back guarantee?+

Yes — 14 days. If you don't see meaningful improvement in scale velocity or loss reduction within the first two weeks, full refund. No questions, no clawbacks. We eat our own cooking on $2M+/month.

Who actually owns the data?+

You do. We never share, sell, or use your performance data outside your tenant. SSO + audit log export available on Enterprise. Data lives on isolated infra; offboarding ships you a complete dump in standard formats.

Q2 2026 cohort · 4 seats remaining

Stop watching the dashboard. Run on math.

Onboarding is invite-only. We work with teams running six figures a day, minimum.

Get on the call list → View engineering

Engineering · the Operator Model

What's under the surface.

EgoBoson is a journaled decision engine, not a dashboard. Every ad set lives on a lifecycle state machine; every mutation is idempotent, reasoned, and reversible. Here's the honest version of how it works.

Lifecycle

State machine, not flags.

Each ad set moves through a typed lifecycle. The state determines which policies apply — a fresh ad set in AUDITION is judged on totally different thresholds than a proven one in SCALING. No ad set is ever orphaned in an ambiguous state.

AUDITION→VALIDATED→SCALING→PLATEAU→DECAY→RETIRED

Transitions are evaluated at scheduled budget-decision sessions, not on every webhook — which kills whipsaw and keeps the audit log readable.

Loss guards

Two reasons to stop. Only two.

The monitor sweeps sub-minute. A stop only fires on one of exactly two conditions — everything else is left alone, on purpose.

# catastrophic loss
stop if profit < -80 and roi < -0.50

# true dead creative
stop if leads == 0
  and spend > 20
  and warmup_elapsed > 30min

# otherwise → never touch a profitable set

Bid cap and cost cap ad sets carry looser ROI thresholds and longer learning windows — and budget bumps are a hard no for them.

Scaling

The force-bump ladder.

Winners climb a deterministic ladder the moment they show signal — zone-aware, so it leans in during PEAK windows and shows restraint during DROP.

# force-bump v6 · zone-aware
on first_lead   → set_budget($50)
on second_lead → bump(+100%)
if zone == PEAK → aggressive ladder
if zone == DROP → hold / restraint
cooldown = 1h # anti-whipsaw

High-Value (LCWC) ad sets get the most aggressive ladder. The engine detects strategy and routes to the right policy with no operator input.

Journaling

Every decision, reversible.

No mutation hits Meta or Google without a journal entry first. Each carries a confidence score, a human-readable reason, and a rollback handle. Idempotency keys mean a retry never double-applies.

{
  "adset": "hv_fl_auto_07",
  "action": "bump +100%",
  "confidence": 0.91,
  "reason": "2nd lead in PEAK",
  "rollback": "rb_8f21a",
  "override_wins": true
}

Roll back any change in one click. A manual override always wins and pauses the engine's own logic on that ad set for 1h.

Privacy model

Nothing leaves your tenant.

The Howard Roark AI model runs on private GPU infrastructure inside your perimeter — no OpenAI, no third-party prompt path. Accounts connect via system-user tokens, never password handoffs. Data lives on isolated infra; offboarding ships you a complete dump in standard formats.

Want the unredacted version?

Let's walk the rules engine together.

Founder-led technical onboarding for every cohort team.

Request access →Back to overview

Your team won't scale your ads faster than our system.

Your media buyers spend half their day fighting fires.

Time back. Margin back. Nights off.

Bleeders die in 60 seconds, not 60 minutes.

Winners scale automatically — even at 3am.

One surface. Nineteen accounts. Zero tab juggling.

Every bid, every pause, every dollar — journaled.

See the whole portfolio. Act in one click.

Live in 7 days. Profitable in 14.

Connect your accounts

Codify your rules

Run on shadow first

What this is worth to you.

A media-buying brain. Tuned to yours.

Watching every account. Reading every signal.

Pays for itself by week 2.

Honest answers.

Stop watching the dashboard. Run on math.

What's under the surface.

State machine, not flags.

Two reasons to stop. Only two.

The force-bump ladder.

Every decision, reversible.

Nothing leaves your tenant.

Let's walk the rules engine together.

Welcome back, operator.

Get on the call list.